Firstly, we don’t intend this email to be impersonal or seemingly automated and will be speaking to you directly in the coming days, but we wanted you to be one of the first to share in some exciting news about UNION and Trapeze.
We don’t need to tell you that the world of consumer communication is changing rapidly. It’s an exciting time to be in our space, and an amazing time to be engaged with partners like you: discovering new ways to win, and finding innovative ways to positively impact your business. Having said that, our ability to stay at the forefront of our industry requires us to constantly review our services and find ways to ensure that we are providing our partners with industry-leading thinking, leadership and creative problem solving across all disciplines in which we connect with our consumers. Constantly finding new ways to create unions between brands and consumers.
So effective immediately, UNION, the young rising integrated creative agency in Toronto will bring Trapeze under its fold. Creating one, powerful, and broadly capable agency called…wait for it…UNION.
We think that there is great value in building an agency that brings together one of the strongest integrated creative reputations in North America with one of the most successful and well-regarded digital agencies on the continent, and a truly integrated strategy team that is, hands down, the best of its kind. While, in the short term, this has very little impact on your current business with us (same faces, same contacts), over time the depth of our expertise will become increasingly apparent.
UNION has a lot of plans for innovation in our market, and plans on using our new platform as a way of establishing a material leadership position in the industry, and we’re excited to have you along for the ride.
You can find UNION at 296 Richmond Street in Toronto, and we’ll be welcoming our new partners into our offices in the coming weeks. We’ve attached our official press release to give you a little more context. However, if you have any questions at all, feel free to give any of us a call and we’ll happily tell you more.
We’re thrilled about our future, about the work that we can collectively do, and we look forward to seeing you all very soon.
Our very best regards,