Mitsubishi Lancer Evolution Microsite
The Lancer Evolution came to Canada in 2008 and we came on-board to ramp up hype on the new car.
Lancerevolution.ca acted as anchor for a comprehensive social media campaign. Facebook, Flickr, and YouTube pages drove traffic to the microsite and vice-versa, engaging visitors to participate and propelling information sharing through user-generated content.
Going live at the end of January 2008, the Lancer Evo Facebook page averaged 54 new users a day for over 16 weeks, 7,541 fans, 66,316 page views, 11,482 photo views, 701 wall posts, and 80 reviews.
