Kraft Peanut Butter Redesign 2010
We created the official website for Canada’s #1 peanut butter brand, Kraft Peanut Butter.
A key function of the site is to serve as a platform for the Spread the Feeling Tour. In addition to laying out essential info on tour events taking place coast to coast, visitors to the site can share bear hugs online. For every hug shared, live or virtual, Kraft donated one jar of peanut butter to a local food bank.
The site also provides current content by way of News, Recipes and Product sections, while Facebook and share capabilities keep peanut butter aficionados connected to their favourite brand.
