Canadian Tire Financial Services
We were asked to design and execute an acquisition campaign for CTFS’ Options MasterCard. Clear delivery of message combined with smart search produced positive results – and fast.
We completely overhauled the landing page - Options.CTFS.com - and produced dynamic video content to better articulate the card’s benefits to consumers. 3rd party ad placement drove traffic onsite.
We also put in place a search optimization strategy that resulted in the highest ever application rates – 50% higher than even the pre-existing top score. The quality of traffic was also significantly improved, with approval rating of those applications up 20% from the month previous to launch.
