With the rallying cry to ‘Reunite with the snack you love’, users get to reconnect with their favourite snacks– and the fashion, music and past-times from an earlier era- with a customized flashback video. Inspired by the 80’s and set to a modern version of the soul classic “Reunited”, the payoff is a personalized music video users can watch and share with friends.
Developed to leverage Facebook Connect, the customized experience begins at Reunited.Thinsations.ca. Visitors arrive and are asked to select the band, game, and snack that they loved most back in the day. Confirming permission to access their profile information, users can also choose three Facebook friends to feature in the video.
With meaningful names, moments and images seamlessly incorporated into the narrative, the video is a playful, personalized reminder of uninhibited snack joy. It also lets Thinsations continue to connect with its audience over the shared pleasure of an always-positive snacking experience.