Kraft Celebration Tour
A flagship program for both Kraft and TSN, The Kraft Celebration Tour was celebrating its 3rd year giving 10 Canadian communities $25,000 each to develop their local sports facilities. Working with creative by another vendor, and under a tight timeline and budget, we seamlessly executed a program with more than a few moving parts.
A serious exercise in UX, strategy, and development we built KraftCelebrationTour.ca as a fully functional and flexible platform that could support the demands of contest with numerous phases and evolutions. Social media integration allowed not only a faster submission process, but also increased sharebility of the community nominations.
