Shoppers Drug Mart: A True Beauty

Shoppers Drug Mart wanted to help Canadians find the perfect gift for that special lady in their life– mom! Launching 2 weeks before Mother’s Day, ATrueBeauty.ca lets users explore a range of cosmetics, fragrances and other great gift ideas. They can also take a mom style quiz to get suggestions in-tune with her tastes. Moms themselves can even create a wish list and send it to family - as a little heads up for what she’d really like this year!















