Ever wish you could hand pick your own prize? Trapeze and National Canadian retailer Shoppers Drug Mart made it happen by launching the "Only at Shoppers Fill It and Win It" contest microsite, complemented by an enriched Facebook contest tab. Daily winners receive an online basket they create themselves - filled with $100.00 worth of products exclusive to Shoppers and over 10,000 Shoppers Optimum Bonus Points.
The purpose of the shopping contest is to create awareness of the "Only at Shoppers" Fall 2011 campaign, and the types of products available.
At Trapeze, we developed a complex contest microsite that included an e-commerce style basket, a printable coupon, a randomized hidden bonus of 1,000 bonus Optimum points (in-store) and a customer survey.
Having customers select Shoppers products for their baskets gives entrants a reason to discover and learn more about the products and pricing as part of the game experience. And in turn, we reward them with a chance to win!