The Goods

The trendy Drake Hotel is a hotbed for culture and, as a building, a landmark of Toronto’s history and heritage. As a space it’s much more: a dynamic context for culture to thrive and for people to participate from across the city. A community cornerstone, renowned boutique hotel, live events venue – The Drake is all of these things. The experience for locals, guests and audiences alike is a series of reveals from big, small, obvious and understated. It’s a space that invites discovery.


The Drake Hotel was seeking an innovative and cutting-edge digital agency to reinvigorate a new web design. Trapeze had a complete understanding of the Drake Hotel brand, as well as the required creative and technical skill sets to deliver a quality website.

The website acts as a home base for a growing community of stakeholders, frequently updated with engaging content to further generate interactions with Drake customers and followers.

The new design includes expandable, scalable pillars, allowing for new entities, business branches and e-commerce opportunities for the Drake General Store.

We crafted a connection between today’s brunch in the café to a film screening a week from now, because culture is a lot of things – and it all lives at The Drake Hotel. This experience came alive online. It was about bringing forward a curated showcase of art, food, music, and design – in both public and private spaces throughout the hotel. We knit these pieces together to create coherence in order to seamlessly shift from day to night, through past, present and future.

We also kept sight of the basics. An online solution that’s cost-effective, fits with the existing workflow, and is scalable for other properties.

Most importantly, it supports the tactical realities of booking a room, finding rates, menus and an events calendar, all cleanly laid out and easy to navigate. All the while, feeding in fresh content and imagery to cultivate an online environment that is as dynamic as The Drake Hotel itself.