TASSIMO Reveals A New Bold Offering
TASSIMO looked online to promote samples of their new premium, and highly anticipated, GEVALIA dark roast coffee blends in order to get them into the hands of consumers.
The Sweden-based gourmet GEVALIA coffee brand originated in 1853. It is a favourite to Swedish royalty, holding true to European heritage with a commitment to exceptional quality.
The challenge? Work with the TASSIMO team to come up with a delicious dark roast coffee blend.
The answer? Create and deploy a cost-effective solution to accommodate multiple online sampling needs using our latest technology, the HighWire platform.
The product was introduced as a sample on Facebook, through Trapeze’s new HighWire platform, using a “request based” sampling application module.
As a result, we gave away 50,000 free sample packages of GEVALIA Dark House blend T DISCs on Facebook under just three days, which generated: 350 likes, 50,000 fans and over 40,000 people talking about TASSIMO and the promotion was picked up by bloggers and social media sites.
