TASSIMO looked online to promote samples of their new premium, and highly anticipated, GEVALIA dark roast coffee blends in order to get them into the hands of consumers.
The Sweden-based gourmet GEVALIA coffee brand originated in 1853. It is a favourite to Swedish royalty, holding true to European heritage with a commitment to exceptional quality.
The challenge? Work with the TASSIMO team to come up with a delicious dark roast coffee blend.
The answer? Create and deploy a cost-effective solution to accommodate multiple online sampling needs using our latest technology, the HighWire platform.
The product was introduced as a sample on Facebook, through Trapeze’s new HighWire platform, using a “request based” sampling application module.
As a result, we gave away 50,000 free sample packages of GEVALIA Dark House blend T DISCs on Facebook under just three days, which generated: 350 likes, 50,000 fans and over 40,000 people talking about TASSIMO and the promotion was picked up by bloggers and social media sites.