Mitsubishi Motors Gets Major Mileage with i-MiEV Test
Mitsubishi Motors Canada was looking for ways to engage Electric Vehicle enthusiasts about living green in the twenty first century while increasing the brand awareness of the new-generation 2012 Electric Vehicle.
The i-MiEV EV Aptitude Test serves as a fun, informative digital engagement tool for consumers to learn about i-MiEV’s innovative technology, while testing their general knowledge about environmental sustainability. The aptitude test can also be accessed through multiple digital touchpoints such as iPad’s and mobile devices.
The aptitude test consists of a combination of fifteen true or false questions that are housed in a microsite, independent of the corporate website.
The new Mitsubishi i-MiEV is designed for and is most suited to dense downtown areas. It features new front and rear bumpers for enhanced protection and stability along with a larger body and an advanced airbag system. The controls can detect a passengers’ seating position and adjusts tire pressure to conform to North American safety requirements.
