What do you get when a feisty little brewer uses its magical barcode to battle some unlikely opponents? A hilarious, tongue-in-cheek series of videos that nearly doubles the fanbase for TASSIMO, that’s what.
For 24 days in December, Trapeze delivered some holiday cheer with 24 engaging video spots that pitted the TASSIMO brewer against an outrageous line-up of holiday superstars like Santa’s Most Valuable Elf, a crockpot, a Gingerbread Man and even Santa himself.
“We needed a simple yet creative way to further leverage our fast growing Facebook page and show the benefits of the brewer to our audience. It seemed absolutely appropriate to develop this around the gift-giving season,” said Mike Kasprow, VP Creative at Trapeze and Co-Founder.
And it didn’t end there. Not only did TASSIMO partner with Trapeze to deliver a few laughs during a joyful, yet somewhat stressful, time of year, but they also gave away a brewer every day on the TASSIMO Canada Facebook page.
The goal of the campaign was to generate awareness of TASSIMO brewers while educating consumers about the product benefits such as customization, ease and speed. The videos illustrated these differentiation points in a meaningful and entertaining way.
The results are in and they are astounding! In just 24 days, the Facebook fanbase nearly doubled going from the low 60,000s to over 125,000 fans, resulting in 63,450 new likes and fans. And the fans really connected with the videos. “Kudos to the ad team that came up with this contest!!! I looked forward to watching the clips every day… they were really cute and quite funny,” commented TASSIMO fan Karla S.
We won’t tell you who won each battle. We’ll let you find out for yourself. But with TASSIMO’s versatile barcode technology, you can probably guess who came out on top.