At this year’s ARF David Ogilvy Awards for Excellence in Advertising Research, we’re excited to announce that TASSIMO has taken home Silver in the “Household Products” category. And we’re proud to have been a part of it.
Founded in 1993, the ARF David Ogilvy Awards focus on using research and insight to help inform advertising and honour creative uses of this research in the development of ad campaigns….something we at Trapeze are quite passionate about.
The insight we and our partners had was that people needed to learn more about how the TASSIMO barcode and brewer work together to brew the perfect cup. But how do you deliver that in a fun and engaging way?
Through a series of digital campaigns, Trapeze used music, video and some witty writing to get this message across. For Mother’s Day, there was a singing barcode choir wishing Moms across Canada a Happy Mother’s Day.
And for the festive season, the TASSIMO brewer went head-to-head in a daily battle against some iconic holiday figures. Both campaigns were so successful that the Facebook community increased by over 125,000 in the past year alone!
Kudos to Kraft and to all our agency partners on this well-deserved win. And we’re already crossing our fingers for next year.
For more on the award, go to Thearf.org/ogilvy-12.php