The “Fill It to Win It” contest is back again! And this time, Trapeze and Shoppers Drug Mart are getting you ready for summer.
Much like the “Fill It to Win It” contest last year, this campaign helps drive awareness and sales of products that are available “Only at Shoppers”. The user is brought to the site and picks a summer scene: road trips, patios or BBQs. From there, they can take a quiz or choose products to help fill their basket. Once they reach $100, they can enter to win $100 worth of products!
And this year, there’s a reward for every entry! Upon submission to the contest, the user gets a coupon to try an “Only at Shoppers” product. It’s a really win-win for everyone. Users become educated about Only at Shoppers products through investigation and game play, and they’re rewarded in the end for doing so.
This year’s “Fill It to Win It” is a unique execution of an online campaign that combines eye-catching web design, with strategic online contesting and sampling elements.