With Mother’s Day around the corner, Shoppers Drug Mart and Trapeze are back at it again helping consumers across Canada send something “To Mom, With Love”.
After the success of the “True Beauty” campaign last year, Shoppers approached Trapeze again to help showcase all the high-end products Shoppers has to offer. And this year, it went one step further. Along with a quiz to help assess what type of Mom you have, Trapeze has added in Pinterest boards to show people a collection gifts for Mom!
This is Shoppers Drug Mart’s first dive into the world of Pinterest. And along with the Shoppers branded boards, consumers are also able to Pin items to their own Pinterest board and curate a collection of their own gift ideas for Mom.
The data collected from these “Pins”, along with Facebook “Likes”, are displayed in real-time to show what gifts are trending and what types of Moms exist across Canada.