Creative Director Mike Kasprow blabs incessantly to the brilliant Heidi Ehlers about "social media" and the trap many brands get led into.
Mike Kasprow is the VP of Creative and co-founder of Trapeze. Mike has worked alongside Rob Balfour as the agency’s Creative Director since it opened its doors in 1999. Driven by a desire and need to make "advertising" more useful and relevant, he has helped steer Trapeze into a direction that leverages the best of real-time stories, social and utility to create compelling reasons for users to connect. Mike gives back as well, working with students around the world for the past seven years, Creative Directing Microsoft’s Design Expo. Also, Mike has been invited to judge for Cannes Young Lions and sits on the Women’s College Hospital NewChapter Committee Initiative and on college advisory boards to help steer design students toward careers in digital media. LinkedIn Profile