Ideas are the confluence of everybody’s thinking. Here are some of ours.
Rob Balfour, President and CEO: is a co-founder of Trapeze and has been its CEO since 2001. Rob is passionate about leading the growth and innovation strategy for the company, ensuring Trapeze consistently delivers high impact innovative work for clients and continues to thrive as a leading independent digital agency.
Rob brings a diverse range of management, financial and entrepreneurial expertise to the company from his prior experience as a management consultant with A.T. Kearney in both Europe and North America, and experience in Private Equity with Amadeus Capital where he conceived, led the financing for, and launched a number of new business ventures in the areas of technology, e-commerce and professional services.
Rob has an MBA from London Business School and a Bachelor of Commerce from Queen’s University. He is also a member of the Canadian Marketing Association’s Digital Council. LinkedIn Profile
Today’s digital marketing landscape is both complex and ever-changing. Change is not driven by one particular piece of technology, but rather a complex and interconnected group of drivers. These include: smartphones, social networks, cloud computing and innovative new technology companies that expose consumers to new experiences.
Highwire is Trapeze’s new platform designed to support the development of innovative online promotions. Specifically, these are promotions where we are asking consumers to “sign-up” and provide some information about themselves, in return for something from the brand.
A ranking of Canada's fastest growing companies, the Profit 200 tracks revenue growth over a 5-year span. We're pretty proud to be on the list.
