In September 2012, the NHL lockout forced the cancellation of the popular Kraft Hockeyville Program. To fill the void left by this cancellation, Kraft approached Trapeze to help it develop an alternative platform. Trapeze led the ideation, strategic & creative and development of the program mechanics for the new program that awarded $1,000,000 to minor hockey associations across Canada.
Trapeze is an award-winning, full service digital agency based in Toronto. Leaders in the design and execution of extraordinary online marketing experiences, Trapeze grows a client’s business by connecting consumers with their brand across all manner of interactive devices.