Ideas are the confluence of everybody’s thinking. Here are some of ours.
Trapeze is an award-winning, full service digital agency based in Toronto. Leaders in the design and execution of extraordinary online marketing experiences, Trapeze grows a client’s business by connecting consumers with their brand across all manner of interactive devices.
In September 2012, the NHL lockout forced the cancellation of the popular Kraft Hockeyville Program. To fill the void left by this cancellation, Kraft approached Trapeze to help it develop an alternative platform. Trapeze led the ideation, strategic & creative and development of the program mechanics for the new program that awarded $1,000,000 to minor hockey associations across Canada.
Almay and Trapeze have teamed up to strengthen Almay’s digital presence by showcasing some of their great makeup looks, starting with the eyes. The Almay Beauty Eye-Q experience helps users select eye looks and try them on using real photos and real-time updates.
In 2012, we re-designed the site with the goal of better connecting the innovation behind the TASSIMO brewing system, with the brand’s passion for coffee and a sophisticated e-commerce experience.
This year, Shoppers Drug Mart is celebrating 50 Years of being there for Canadians. And to commemorate this big milestone, Shoppers wanted to thank Canadians for being a part of those 50 years by having an in-store and online celebration complete with lots of specials and their biggest contest ever.
Now in its 4th year, Kraft Canada and TSN’s annual event that connects Canadians through sharing stories of community pride, perseverance, and the love of sport. It has become one of the most anticipated events of the summer for communities across Canada to get to share their stories across the country.
Roy Foss Automotive Group holds the largest inventory of GM vehicles in Canada with two dealership locations in the Greater Toronto Area. Our goal was to help them increase their market share of the highly competitive auto dealership industry. The site needed to promote each of the core pillars of Roy Foss’ business: new vehicles, used vehicles, service and parts.
Creating a new online experience that captures the authenticity, food experience and family friendly environment of the Carrabbas’ restaurant experience.
It all started with an idea: people use KRAFT Peanut Butter in a lot of different ways. And we wanted to help people share and showcase the fancy, creative or outlandish creations they’ve made with KRAFT Peanut Butter. We wanted to encourage people's creativity and join everyone together by creating Canada’s largest menu of PB Creations.
When Shaw Communications wanted to change the face of retail, we were up to the challenge. We partnered with our good friends at Breakhouse in Halifax to rethink Shaw’s retail business model to make it more casual, more modern… and a lot cooler.
The TASSIMO brewer is one of the smartest brewers on the market. It’s the only one with a brain that reads barcodes! But not everyone knows how the barcode technology works. We wanted to show how much craftsmanship, care and innovation goes into each barcode. We wanted the consumers to discover what’s really behind the TASSIMO barcode.
