WEB ANALYTICS AND INSIGHTS SPECIALIST

Determine key metrics that are relevant to the clients business and marketing goals

Maintain analytics deliverables schedule

Build templates for planning, trafficking and reporting to build efficiencies in workflow

Author Analytics Briefs and Tracking Requirements documents

Implement measurement tools, monitor and measure the performance of client websites and online marketing activities, interpret and analyze the information gathered

Apply insights to develop optimization recommendations

Collect and maintain data via internal or third party sources

Create spreadsheets and pivot tables in Excel that are accessible to other team members

Create reports that include written and graphical representation of analysis, and present them to internal and client teams

Assist in managing projects related to strategic planning and new business development

Stay on top of digital marketing and analytics industry trends

Build benchmarks and historical data

Minimum 4+ years of hands-on digital analytics experience

Hands-on experience with data cleansing and analysis

Experience with managing Client relationships & regular Client interaction

Analytical rigor and strategic thinking ability

Must have the ability to learn new concepts, software applications and reporting console quickly

Experience working with the following tools and technologies: Web Optimizer and Omniture Test and Target, Compete, ComScore, HitWise, Survey tools like 4q, Iperceptions

Experience with cross channel analytics – setting up tracking, measuring, reporting on and making recommendations to improve the performance of integrated online marketing and media programs,

paid search, display advertising, social media etc.

Experience with Brand Monitoring tools would also be nice – they should be able to put together an entire holistic view of the the market and then be able to dive into the information to draw

insights and reccomendations

Establishing KPIs and helping to develop ROI models – monitoring performance against plan, identifying opportunities to make refinements

Must have ability to utilize advanced Excel tools such as pivot tables, V-lookup, T-test, ANOVA, regression, correlation, etc.

Must have general understanding of digital marketing and metrics

Knowledge of Omniture and other adserving tracking/tagging systems, and be familiar with implementation strategies

Must have hands-on experience with qualitative test design documentation and implementation

Solid understanding of digital metrics, hands-on experience with tools, and knowledge of various digital measurement technologies

Experience using current web analytics platforms (Google Analytics and Omniture experience required). Experience using a variety of analytical tools preferred

Experience using testing and optimization tools such as Google Optimizer, Omniture Test and Target, or others

Experience using a variety of competitive intelligence and qualitative analysis tools like Radian6 or other brand monitoring tools etc

Experience analyzing integrated online marketing campaigns and working with both paid search and ad serving platforms such as Google AdWords, DoubleClick/DART etc.

Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations

Comprehensive knowledge of visual techniques for data analysis and presentation

Strong presentation skills with experience presenting reports, analysis and recommendations to internal team teams and clients

Synthesize data and provide business strategy recommendations based on data to deliver qualitative and quantitative analyses to support decision making across the organization and client projects

Evaluate clients’ web position and implements appropriate analytic approach

Manage key analytic portions of a project from start to finish

Select appropriate tools and techniques on a project-by-project basis

Presentation of findings to both internal teams and clients

Prepare written analysis and present findings to clients

Active contribution to project planning and strategy formulation

Provide statistical consulting (e.g. working with clients and agency personnel to determine the validity and significance of observed program results)

Ability to take, redefine and continue to help build our analytics and insights framework

Competitive base salary

Career advancement opportunities

Comprehensive medical, dental, life insurance and disability

Excellent working conditions: we have an open office with a casual and creative atmosphere

Wednesdays afternoon practice group meeting for developers, and Geek Lunch every Monday