- Our team worked to ensure that the experience at the restaurants is articulated in the new web presence.
Published Friday, 07/11/2008
Trapeze has been tapped to be Bonefish Grill’s Digital Agency of Record. Brought on board by the Bonefish to design and implement a comprehensive digital marketing strategy, Trapeze is pleased to launch the partnership’s first initiative: the newly refurbished www.bonefishgrill.com.
“Being selected as Bonefish Grill’s digital agency is a testament to the exceptional team we have at Trapeze and our deep creative, strategic and technical capabilities,” says Trapeze CEO Rob Balfour, “It’s a terrific opportunity for us to work with a client that understands the potential of online marketing to help build their brand and drive traffic to their restaurants.”
With 140 locations throughout the US, Bonefish Grill is committed to providing a unique dining experience and broader appreciation of fish through its impeccably prepared dishes and recipes. Sourcing the freshest fish from around the world, bringing culinary flourishes from other cultures to the table, Bonefish Grill has a character all its own. The new website needed to reflect those distinctive qualities.
“Bonefish Grill, and its polished casual approach to food and dining, is not only innovative but extraordinarily appealing, “ says Michael Kasprow, Trapeze’s Creative Director, “ Our team worked very closely with the Bonefish team to ensure the experience at the restaurants is articulated in the new web presence. We’re very proud of the project and think it offers Bonefish Grill and its customers a wonderful place to start a conversation about fish, food and fun.”
The www.bonefishgrill.com site design and build was intended, not only to echo the tenor of the brand and its aesthetic, but also elevate its functionality both as an online destination for visitors and a marketing platform for Bonefish Grill itself. For visitors, the site is a hub of information, providing restaurant locations, pointing to promotions, events, and the newest recipes and dishes. It also engages users with features like the A Great Fish Story travelogue, a journal of globe-trotting fish discoveries, and Fish 101, a rich information source for facts about fish species. For the in-house Bonefish Grill team, the site lets them quickly and easily update and maintain site content, swap and highlight promotions, and target specific audiences with tailored news releases.
Bonefish Grill is part of the OSI Restaurant Partners, a parent company that includes the Outback Steakhouses. Founded in 2000 in St. Petersburg, Florida, it has grown to become one of the most dynamic restaurant chains in the US, known for its fresh ingredients and commitment to quality and excellence. www.osirestaurantpartners.com
Trapeze was introduced to Bonefish Grill through Cliff Freeman Partners, the restaurant chain’s integrated agency, who developed the Taste the Pursuit campaign. Continuing in it’s tradition of long-lasting, results-driven client relationships, Trapeze is excited to work closely with Bonefish Grill to maximize its presence online. Trapeze has done exceptional work with such leading brands like Disney, CBS, Cineplex, Pizza Hut, Natrel, Reebok Hockey and Sobeys.
Founded in 1999, Trapeze is a full service interactive marketing agency based in Toronto, Canada. Leaders in the design and execution of extraordinary online marketing experiences, Trapeze grows a client’s business by connecting consumers with their brand across all manner of interactive devices.
Contact: Laura Rothstein 416-601-1999 ext. 259 lrothstein@trapeze.com www.trapeze.com