Published Monday, 07/14/2008
Trapeze has launched the interactive game MooQuest for client Agropur Natrel, Canada’s largest producer and supplier of fresh milk and dairy products. It’s live at www.mooquest.ca.
MooQuest is designed for kids ages 6 to 11, and playfully communicates the advantages of milk and milk beverages over other less healthy drinks.
The game finds players navigating the MooQuest world as an industrious penguin, tasked with collecting milk from the specially outfitted Milking Parlour, filtering it at the Purification Palace, and then delivering it to the denizens of Mootropolis by jetback. Gathering factoids on both Natrel’s milk products and the secret lives of cows, players are quizzed by the inimitably wise Mooru, a benevolent cow overseer who doles out bonus turns to the worthy.
As a turn based game, players can check in daily, and must play strategically to maximize their point earning power. Points lead to weekly awards, and the chance to win prizes and gift packs. Players can also invite friends to join the game, and punch in promotional and UPS codes for extra turns.
In addition to MooQuest, Trapeze’s previous work for Natrel includes online contesting and promotions for their Hershey® and Oh Henry!® brands, and most recently, the site design and build of www.natrelpro.ca.
Agropur Division Natrel is a division of Agropur Cooperative, a 100% Canadian-owned and operated business. A leading Canadian dairy organization with a membership of close to 4,000 dairy farmers, Agropur’s head office is located in Longueuil, Quebec. Brand names include Sealtest, Québon, Natrel Fine-filtered, Natrel Ultra’Milk, Natrel Lactose Free, Natrel Calcium, Natrel Omega-3, Natrel Nutrition 24, Ultra’Cream, Hershey® and Oh Henry!®. www.natrel.ca
Founded in 1999, Trapeze is a full service interactive marketing agency based in Toronto, Canada. Leaders in the design and execution of extraordinary online marketing experiences, Trapeze grows a client’s business by connecting consumers with their brand across all manner of interactive devices.
Contact: Laura Rothstein 416-601-1999 ext. 259 lrothstein@trapeze.com www.trapeze.com