Published Wednesday, 07/30/2008
Trapeze has launched the refurbished www.reebokhockey.com. Re-designed and re-formatted, the new site not only showcases Reebok’s cutting edge hockey gear, it’s also home to a one-stop interactive online community for hockey lovers.
The site features the Reebok Hockey Blog and the Reebok Hockey Insider program, where users can get the latest updates in hockey news, follow the progress of Reebok sponsored pros- including Sid “the Kid” Crosby- and get in on special promotions and retail offers. Members of the Insider program also get first-looks at new equipment and technology, can submit questions to Ask an Expert, and take part in the online forum.
The site’s unique architecture and Content Management System (CMS) includes multiple page templates, making room for variations in how visual content is presented. This ensures a dynamic platform -highly functional, visually rich and solidly informative- for Reebok Hockey’s product lines.
The website will anchor an overall initiative to comprehensively digitally re-brand Reebok Hockey, leveraging its position as a leading manufacturer, and further submerging itself in the conversation about everything hockey.
Reebok is an innovative and high performance brand that is a global leader in the sporting goods industry, offering a broad portfolio of products available in virtually every country of the world. Reebok Hockey is the official outfitter of the National Hockey League, the American Hockey League, the Canadian Hockey League and several NCAA and national teams. www.reebok.com.
Founded in 1999, Trapeze is a full service interactive marketing agency based in Toronto, Canada. Leaders in the design and execution of extraordinary online marketing experiences, Trapeze grows a client’s business by connecting consumers with their brand across all manner of interactive devices.
Contact: Laura Rothstein 416-601-1999 ext. 259 lrothstein@trapeze.com www.trapeze.com