Published Tuesday, 05/06/2008
Trapeze’s IKEA Mattress site "Sleeping Better and You" has won the 2007 Webby Award in the highly competitive Retail Category. Category co-nominees included world class sites like Nike Golf featuring Tiger Woods. No Tiger for Trapeze, but another sports luminary was available for engagement: The sweat-suited IKEA Sleep Coach, who -with a couple of qualified sheep- train site visitors to be high-performance sleepers. And IKEA mattresses are a key part of his prescribed regimen.
Trapeze developed the “Sleep Better and You” concept to coincide with the launch of a print, TV and radio campaign by partner agency ZIG. The site became the hub of the campaign, with radio in particular, driving traffic to the online element. Developed and executed in less than five weeks, the site’s video elements were all produced by StoryStream.
The win at this year’s 12th Annual Webby Awards is particularly noteworthy, with the largest number of entries in the award’s history- 10,000 submissions from 60 countries. Trapeze was also an official Honoree in the Best Use of Video or Moving Image Category, and went on to win a People’s Voice Award, a competition which generated an overall 500,000 votes.
Winners will be honored at a gala in New York City on June 10th.
ABOUT THE WEBBYS The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising, online film and video, and mobile Websites. Presented by The International Academy of Digital Arts and Sciences, this year’s Webby Awards received nearly 10,000 entries from over 60 countries and all 50 states. www.webbyawards.com
Founded in 1999, Trapeze is a full service interactive marketing agency based in Toronto, Canada. Leaders in the design and execution of extraordinary online marketing experiences, Trapeze grows a client’s business by connecting consumers with their brand across all manner of interactive devices.
Contact: Laura Rothstein 416-601-1999 ext. 259 lrothstein@trapeze.com www.trapeze.com