Published Tuesday, 05/20/2008
In:fluencia Digital, the new blog for interactive/digital marketing in-the-knows, has profiled Trapeze’s Social Media Marketing campaign executed for client Mitsubishi Canada.
A case study of quantitative SMM success, the profile draws comparisons with a similar plan put in place for Ford Mustang. Trapeze strategy was designed to coincide with the launch of the Lancerevolution.ca, a microsite -also designed and built by Trapeze- trumpeting the debut of the keenly anticipated, re-engineered Lancer Evo.
For all the specifics, link to the article.
In:fluencia Digital is operated by Éditions Infopresse, which hosted last week’s inaugural Interactive Marketing Conference in Toronto. Stan Sutter, former long-standing Editor and Editorial Director of Marketing Magazine, and current VP Director English Content at Infopresse, serves as the blog’s Editor-in-Chief. A regular contributor to marketing, advertising, and new media discourse, Sutter’s new ship is focused on fostering a dynamic, engaged community of interactive and digital marketing players. www.influencia.ca
Founded in 1999, Trapeze is a full service interactive marketing agency based in Toronto, Canada. Leaders in the design and execution of extraordinary online marketing experiences, Trapeze grows a client’s business by connecting consumers with their brand across all manner of interactive channels.
Contact: Laura Rothstein 416-601-1999 ext. 259 lrothstein@trapeze.com www.trapeze.com