Published Thursday, 05/22/2008
Trapeze has launched the Canadian Tire PowerXchange site, the online resource for a new line of tools by Mastercraft.
Mastercraft PowerXchange is an exclusive range of cordless, top-grade tools that can all share one re-chargeable battery source. Developed with revolutionary lithium-ion technology, the battery itself supplies 2x the power, 2x the run-time, and holds its charge 4x longer. With PowerXchange, Mastercraft is bringing complete flexibility to optimum durability and performance.
Designed and built by Trapeze to highlight the tools’ unique features, the microsite includes product details, spec sheets, pricing info, and 360 degree photography for each tool. Trapeze also executed a French version of the site.
For more: www.candiantire.ca/powerxchange
With more than 455 stores across Canada, Canadian Tire is one of the country's largest and most-shopped retailers. Trapeze has partnered with the company on a number of initiatives, including the annual Gift Selector, and the Home Energy Power website.
Founded in 1999, Trapeze is a full service interactive marketing agency based in Toronto, Canada. Leaders in the design and execution of extraordinary online marketing experiences, Trapeze grows a client’s business by connecting consumers with their brand across all manner of interactive devices.
Contact: Laura Rothstein 416-601-1999 ext. 259 lrothstein@trapeze.com www.trapeze.com