Published Friday, 11/07/2008
Trapeze has doubled up at this year’s 2008 Applied Arts Interactive Awards: Winning in the Consumer Products category for their IKEA Mattress site “Sleeping Better and You”, the interactive agency has also been honored in the Other Services category for BonefishGrill.com, the online home to the innovative US fresh seafood restaurant chain.
The annual awards are held by Applied Arts Magazine, Canada’s foremost publication dedicated to visual communication. Judged by a panel of industry professionals, entries are rewarded for creative and design excellence in the arena of interactive marketing.
Trapeze sees the increased awareness for the work they do in the interactive space as validation of their commitment to interactive Brand Experience Design; a marketing and advertising principle that integrates -rather than bolts on- strategy, technology and creative into a complementary long term brand experience.
"Working with Bonefish and really sinking our teeth in the restaurant category has been amazing. We have so much rich material for the Creative team to work with," says CD Mike Kasprow from the Toronto offices of Trapeze. "And the IKEA project is a great example of how traditionalists like Zig, who owned the relationship and brought us in, can serve their clients by stepping back and letting an agency with domain expertise like Trapeze do its best work. I am proud of my team, their talent and ecstatic for our clients."
Founded in 1999, Trapeze is a full service interactive marketing agency based in Toronto, Canada. Leaders in the design and execution of extraordinary online marketing experiences, Trapeze grows a client’s business by connecting consumers with their brand across all manner of interactive devices.
Contact: Laura Rothstein 416-601-1999 ext. 259 lrothstein@trapeze.com www.trapeze.com