Published Monday, 04/20/2009
Trapeze, a leading interactive agency, has opened up shop in New York City. Capping a stellar year in 2008 with a recent run of new business wins, Trapeze is taking full advantage and expanding its presence south of the border.
With a strong roster of current US clients, including Disney, CBS, and restaurant chain Bonefish Grill, the New York office will help the agency provide even greater service to its customers, while broadening its access to incredible interactive marketing opportunities and talent.
In a climate of shrinking traditional advertising budgets, marketers are increasingly interested in the highly measurable and often far more cost effective alternatives found in web marketing.
“Some shops may opt to retreat during the current economic storm,” says Trapeze’s President Rob Balfour, “But we think that our expertise in connecting brands with customers online makes this a great time to help clients continue to build their businesses. ”
The Manhattan office will be headed up by Trapeze's veteran VP of Business Development Andrew Cherwenka. With an extensive sales and technology background, Cherwenka co-founded one of the largest Facebook Developers Garage in North America, FacebookCamp Toronto. He has also been tapped by Facebook’s headquarters to run the Developer Garage series out of New York.
“Andrew knows what makes Trapeze an exceptional digital agency,” Balfour says. “Combine this with thought-leadership in digital marketing and his client relationship skills, and he’s the ideal candidate to drive our New York expansion.”
As an award-winning pure-play digital agency, Trapeze has been dedicated to the digital space since 1999. With a foundation established in entertainment marketing for Hollywood studios, the agency’s portfolio grew to encompass work for global brands across multiple verticals including consumer packaged goods, automotive, consumer electronics, and retail. In 2008, Trapeze won the Best in Retail Webby Award for its IKEA Mattress Site, one of only five Canadian shops to take home a Webby that year.
Now with its own piece of New York real estate, Trapeze is set to make in-roads with its distinctive capabilities and take its place in NYC’s dynamic marketing community.
Founded in 1999, Trapeze is an award-winning, full service North American interactive marketing agency with offices in Toronto and New York. Leaders in the design and execution of extraordinary online marketing experiences, Trapeze grows a client’s business by connecting consumers with their brand across all manner of interactive devices.