Published Wednesday, 08/05/2009
Trapeze has launched the microsite for a promotion between Kraft Singles and Leap Frog Learning Systems.
Offering a $5 coupon off Leap Frog products in Kraft Singles packages, Kraft tasked Trapeze with designing a site to support the initiative and communicate the importance of nurturing kids’ development – body and mind.
With an interactive creative concept that cleverly integrates the function of the Leap Frog Tag pen, the site innovatively conveys both the nutritional value of Kraft Singles and the educational benefits of Leap Frog learning products, all with the wholesome, playful quality Kraft is known for.
More about Kraft
Kraft Canada Inc, a division of Kraft North America Commercial of Northfield, Illinois, is headquartered in Toronto, Ontario and is the country's leading marketer of food products and services. Kraft manufactures and markets many of the favourite foods and beverages that are the mainstay of Canadian kitchens. An average of 21.9 million Canadians enjoy at least one Kraft product each month. In Canada, Kraft is present in over 50 categories with more than 100 leading brands.
More about Trapeze
Founded in 1999, Trapeze is an award-winning, full service interactive marketing agency based in Toronto, Canada. Leaders in the design and execution of extraordinary online marketing experiences, Trapeze grows a client’s business by connecting consumers with their brand across all manner of interactive devices.
Contact:
Laura Rothstein
lrothstein@trapeze.com
416-601-1999 ext. 259
www.trapeze.com