Published Saturday, 10/10/2009
Trapeze has been tapped to be the digital agency of record for WIND Mobile, Canada’s newest national wireless service provider. Working closely with Digital, Marketing and Retail teams, Trapeze has been developing WIND’s digital strategy and all digital communications. This includes not only online initiatives, but also the development of a pioneering in-store interactive experience. Read the WIND release below.
WIND Mobile Announces Communication Agency Partnerships
Five agencies brought onboard to help bring Canada’s newest wireless carrier to consumers.
TORONTO – October 15, 2009 – WIND Mobile has retained five new communications agencies to join its growing team. AmoebaCorp, Breakhouse Inc, Narrative Advocacy Media, Starcom MediaVest Group and Trapeze Media have been working alongside Clean Sheet Communications for the past few months to support WIND’s goal to provide Canadian consumers with a better wireless offering.
The agencies are serving in the following roles:
• AmoebaCorp is responsible for the creation of the brand’s visual identity and its design implementation across packaging, merchandising and branded facilities
• Breakhouse Inc. has been engaged to design all retail points of sale, from flagship to kiosk
• Narrative Advocacy Media is responsible for the development and execution of all public relations campaigns, strategic communications as well as social media counsel
• StarCom MediaVest Group is handling media strategy and buying
• Trapeze Media is responsible for the creation and ongoing development of windmobile.ca and digital marketing communications
“Each agency we’ve selected to join our team has a proven track record of creativity and innovation supported by exceptional people who are ready to help WIND shake up Canada’s wireless industry,” said Ken Campbell, CEO of WIND Mobile. “Our team has been fully impressed with their comprehensive understanding of our business objectives and creative aspirations and we are more than confident that together we will produce some exceptional integrated campaigns that will inspire and entertain Canadian consumers.”
Working towards a launch date of late 2009, WIND will usher in a new era of mobile communications by improving the wireless experience for Canadians.
About Globalive Wireless Management Corp. and WIND Mobile
Globalive Wireless Management Corp. will provide voice, text and data services to Canadians under the brand name WIND on a next-generation wireless network and is committed to offering a level of wireless service presently not available in Canada. WIND is built on actual conversations that are happening with Canadians who are passionate about wireless and creating a better mobile offering nationally. For more information about WIND Mobile, please visit www.windmobile.ca.
More about Trapeze
Founded in 1999, Trapeze is an award-winning, full service interactive marketing agency with offices in Toronto and New York. Leaders in the design and execution of extraordinary online marketing experiences, Trapeze grows a client’s business by connecting consumers with their brand across all manner of interactive devices.
Contact:
Laura Rothstein
lrothstein@trapeze.com
416-601-1999 ext. 259