Published Monday, 02/08/2010
Trapeze is excited to announce the launch of the re-designed BonefishGrill.com. The official site for the fresh fish restaurant chain (and member of the Outback Steakhouse International family), BonefishGrill.com sets a new standard for eateries online.
The revamp puts the customer in the captain’s chair, delivering a user focused site experience that unveils an individualized BFG story through rich, relevant content.
It all starts when users arrive on the homepage to a customized flash experience. From here they get to choose their area of interest by sliding along a scroll bar navigation. Food? Atmosphere? Somewhere in between? A continuum between food and experience gives users their own avenue to explore the content they want, when they want it, without wading through layers of corporate messaging.
Visual cues throughout the site continue to prompt discovery of not only robust menu offerings, but also the kind of occasions – work functions, date nights, casual weekday get-togethers – that BFG can and should be a part of. Other rich content includes a recipes section, Fish 101 tutorial, and blog section where founder Tim Curci, along with other topic-specific contributors post regularly on the latest happenings at BFG.
Finally, geo-targeting further customizes the onsite experience by delivering location specific content. User’s can find up-to-date info about the special offers, featured dishes, promotions and events at their local BFG. The menu is searchable and shareable, while the entire site is optimized for search engines with analytics in place to track and monitor traffic.
In content, design and functionality the re-furbished BonefishGrill.com redefines interactivity and engagement for restaurants online, empowering users to set their own course for discovering the delicious promise of BFG.
More About Bonefish Grill
As the "Fresh Fish Experts," Bonefish Grill specializes in market-fresh fish and other wood-grilled specialties. Recently named “Best Seafood Restaurant in the Nation” by a leading consumer product guide, Bonefish Grill can be found in 29 states around the nation.
More about Trapeze
Trapeze is an award-winning, full service interactive marketing agency based in Toronto, Canada. Leaders in the design and execution of extraordinary online marketing experiences, Trapeze grows a client’s business by connecting consumers with their brand across all manner of interactive devices.
Contact:
Laura Rothstein
lrothstein@trapeze.com
416-601-1999 ext. 259
www.trapeze.com