Published Tuesday, 02/09/2010
Trapeze has launched the re-design for the official website of the Canadian Association of Optometrists (CAO). It’s live at Opto.ca.
Invited in by Ryan Edwards Communications, who developed CAO’s offline elements, Trapeze was charged with creating an online presence that would integrate with print and TV campaigns, as well as a pre-existing external blog.
An organization committed to enhancing the quality and accessibility of eye care, the CAO needed an engaging online space that would encourage users to find out more about the condition of their vision. Trapeze created a visually compelling site with deep content and clear navigation to make it a valuable resource for visitors.
More About CAO
The mission of the Canadian Association of Optometrists is to represent the profession of Optometry, to promote the independent, and ethical decision-making of its members, and to assist Doctors of Optometry in practicing successfully in accordance with the highest standards of patient care.
More about Trapeze
Trapeze is an award-winning, full service interactive marketing agency based in Toronto, Canada. Leaders in the design and execution of extraordinary online marketing experiences, Trapeze grows a client’s business by connecting consumers with their brand across all manner of interactive devices.
Contact:
Laura Rothstein
lrothstein@trapeze.com
416-601-1999 ext. 259
www.trapeze.com