Published Monday, 05/17/2010
Trapeze has launched the site for Canada’s #1 peanut butter brand, KraftPeanutButter.com
A key function of the site is to serve as a platform for the Spread the Feeling Tour – Kraft Peanut Butter’s initiative to combat hunger across Canada. In addition to laying out essential info on tour events taking place coast to coast, visitors to the site can share bear hugs online. For every hug shared, live or virtual, Kraft donates one jar of peanut butter to a local food bank.
This new online home is just in time to celebrate 50 years of richly, roasted peanuty taste - revealing the story and iconic images behind Kraft Peanut Butter’s evolution as the great Canadian staple. The site also provides valuable current content by way of News, Recipes and Product sections, while Facebook and share capabilities keep peanut butter aficionados connected to their favourite brand.
More about Trapeze
Trapeze is an award-winning, full service interactive marketing agency based in Toronto, Canada. Leaders in the design and execution of extraordinary online marketing experiences, Trapeze grows a client’s business by connecting consumers with their brand across all manner of interactive devices.
Contact:
Laura Rothstein
lrothstein@trapeze.com
416-601-1999 ext. 259
www.trapeze.com