The complete revamp of BonefishGrill.com puts the customer in the captain’s chair, delivering a user focused site experience that unveils an individualized BFG story through rich, relevant content.
Users land on the homepage to a customized flash experience where they get to choose their area of interest by sliding along a scroll bar navigation. A continuum between food and experience gives users their own avenue to explore the content they want, when they want it, without wading through layers of corporate messaging. Visual cues throughout the site continue to prompt discovery of menu offerings and the variety of occasions – work functions, date nights, casual weekday get-togethers – that BFG can be a part of.
Finally, geo-targeting further customizes the onsite experience by delivering location specific content. User’s can find up-to-date info about the special offers, featured dishes, promotions and events at their local BFG. The menu is searchable and shareable, while the entire site is search engine optimized with analytics in place to track and monitor traffic.
In content, design and functionality the re-furbished BonefishGrill.com redefines interactivity and engagement for restaurants online, empowering users to set their own course for discovering the delicious promise of BFG.