OPTO.CA

Trapeze was invited to re-design the site for the Canadian Association of Optometrists (CAO). It’s live at Opto.ca. An organization committed to enhancing the quality, availability and accessibility of eye care, the CAO needed an online presence that would wholly integrate with the brand’s print and TV ads, as well as a pre-existing external blog. Brought in by Ryan Edwards Communications who developed the offline campaign, Trapeze created a visually engaging site with a breadth of valuable, easy-to-find information for users.