Client Name: Canadian Tire
Services: Application Development, Internet Strategy, User & Customer Testing
Launch Date: None
Buying gifts for the holiday season is chaotic and overwhelming. To alleviate the pressure and streamline the undertaking, Trapeze devised the Gift Selector for Canadian Tire.
The Gift Selector lets you to select who you are buying for (mom, dad, sister, pet, etc.), pinpoint their interests (fitness, automotive, electronics, etc.) and your price range. The Gift Selector then generates a series of gift ideas based on the information. It's a 1-2-3- step, and matches in-store products with the people on your list- for the perfect gift.