Client Name: CBS
Services: Application Development, Social Media Marketing, User & Customer Testing
Launch Date: 2008-09-25
RachaelRayShow.com has been enhanced for season 3, further extending the functionality of the original site built by Trapeze for the show’s debut season. The landing page has been redesigned, and because the video element was a visitor favorite, it’s now easier to post videos and scroll quickly through the entire library. The ad network has also been tweaked, making it more useable for the client and easier to organize information.
In 2007, Trapeze was engaged to take The Rachael Ray Show digital. Newly on-air, the show's online presence would have a huge impact on the perception of Rachael Ray's overall brand.
Using open source tools, a unique approach to community outreach, and a custom Content Management System (CMS), Trapeze developed and launched RachaelRayshow.com in under 3 months.
With over 1.5 million unique visitors and close to 7 million page views in the first few months, the site was a resounding, quantifiable success. Trapeze has continued to monitor and augment the site through subsequent seasons.The Rachael Ray Show has 2.6 million viewers daily, and is one of CBS' highest rated daytime programs.