When Cineplex introduced the new Print, Skip, Scan service to its customers, they engaged Trapeze to help bring it to life.
The system gets theatre patrons in their seats quicker and easier, by letting them purchase and print movie tickets at home. They simply go online, select the film of their choice, print a ticket, and scan it once they arrive at the theatre. No lines, no waiting.
To promote awareness of this new convenience, Trapeze took on branding responsibilities, designing the official logo, producing online and offline posters, and digital pre-roll.
Like Print, Skip, Scan itself, communication of the service was kept clean, clear and simple.