Disney engaged Trapeze to develop the High School Musical 3 Party Pass, an enhanced ticket widget that allows users to invite their friends to go see HSM 3.
Built on top of the First in Line ONLINE! ticketing platform, the Party Pass pushes the functionality of the application even further; site visitors are prompted by a “Get Tickets” widget, and are directed to the Party Pass page, where the host can then look up theatre times and locations, send email invites to friends, manage payment of tickets, and receive RSVPs.
For such hotly anticipated releases, Party Pass makes it easy to create an event, assemble a group, and administer the details- all within the branded online space of the film.