Client Name: IKEA
Services: Digital Branding, Internet Strategy, User & Customer Testing
Launch Date: 2007-10-17
The "Sleeping Better and You" campaign was a combined effort between Trapeze and ZIG. The idea was to offer helpful tips for easier snoozing, while showcasing IKEA products. The two agencies merged creative teams, and took on the challenge of bringing a playful, engaging concept to fruition in less than a month. Within the compressed time frame, Trapeze and its partners, including StoryStream who realized the video assets, put together a quirky, on-message piece that jelled perfectly with the IKEA brand. Both English and French sites were executed, along with rich media banners. The site won a 2007 Webby Award in the highly competitive Best in Retail category.