Trapeze was tasked with creating the site for Canada’s #1 peanut butter brand, KraftPeanutButter.com
A key function of the site is to serve as a platform for the Spread the Feeling Tour – Kraft Peanut Butter’s initiative to combat hunger across Canada. In addition to laying out essential info on tour events taking place coast to coast, visitors to the site can share bear hugs online. For every hug shared, live or virtual, Kraft donates one jar of peanut butter to a local food bank.
This new online home similarly celebrate 50 years of richly, roasted peanuty taste - revealing the story and iconic images behind Kraft Peanut Butter’s evolution as the great Canadian staple. The site also provides valuable current content by way of News, Recipes and Product sections, while Facebook and share capabilities keep peanut butter aficionados connected to their favourite brand.