THINSATIONS.CA

Distinctly snackable

link to project site

Client Name: Kraft

Services: Digital Branding

Launch Date: 2010-04-12

Trapeze re-designed Thinsations.ca to more effectively connect with women who pursue a healthy lifestyle - but don't want to skimp on their snacking.

The site's look is bold and sophisticated, resonating with its target audience and bringing to the forefront what they care about most - the delicious Thinsations varieties available to savour and satisfy. The site showcases the products in a way that’s easy to explore and truly tempts the taste buds.

But Thinsations.ca is about more than just snacks – it’s about eating well, staying active, having fun and being true to yourself. Empowering women to “be your best you”, the site content supplies a myriad of helpful healthy living tips, a printable healthy living diary, and informative articles on nutrition and balanced eating.

Connecting with consumers wherever they are, linking out to Twitter and Facebook, Thinsations.ca is also a flexible platform for special offers and contesting – all making it even easier for customers to find their favourite treats and make Thinsations a part of attaining their healthy living goals.