Mattel's Pixel Chix was one of the hottest toys of 2005. Pixel Chix is a virtual buddy for elementary-school girls whose every move they can control. To connect with the target audience, Trapeze was asked to develop an interactive game. The concept was Pixel Says, a memory game where the three Pixel Chix and their dog light up in random order. The player has to repeat and click the sequence in the same order to win points. The longer you go, the more points you collect.