In 2006, Mattel launched the 12 Dancing Princesses line of Barbie dolls and a companion DVD. Highlighting our interactive and animation capabilities, Trapeze designed the Ballerina Game as part of the overall online campaign. Girls choose a specific princess, and then select music, a background and different ballet moves to choreograph a complete performance. They then get to watch the entire show once it's put together.
In support of the Ballerina Game, Trapeze created online rich media banners. With one banner for each of the twelve princesses, the banners were rotated for twelve consecutive weeks to promote the game. The banner included animation of the princesses dancing across the screen.