Client Name: Natrel
Services: Animation, Digital Branding, eCRM, Online Promotions
Launch Date: 2008-07-09
MooQuest is an interactive game Trapeze designed and built for client Natrel. Aimed at kids 6 to 11, the game playfully communicates the advantages of milk and milk beverages over other less healthy drinks.
As a turn based game, players can check in daily, and must play strategically to maximize their point earning power. Points lead to weekly awards, and the chance to win prizes and gift packs. Players can also invite friends to join the game, and punch in promotional and UPS codes for extra turns.
Along with the creative concept, anchored by the masterful Mooru character, Trapeze drew on its animation capabilities and expertise in contest platforms to create a highly functional game that successfully integrates education and entertainment in one.