Natrel Pro is a probiotic milk beverage that has the same fresh, clean taste of milk, with added dietary benefits. Trapeze was engaged to build a site that would help grow a wider awareness around a drink that consumers are still in the midst of discovering. The site, easy to navigate and cleanly designed, is an information resource, answering questions about what probiotics are, what they do, and how they can positively impact your health. With an FAQ, news and nutritional facts section, Natrelpro.ca provides all the details about probiotics, while tying the beverage to the messaging of purity and freshness that consumers associate and expect in all things milk.