Client Name: powerWISE
Services: Application Development, Search Engine Marketing, Social Media Marketing
Launch Date: 2008-03-12
powerWISE is a coalition that was founded to promote a culture of energy conservation in Ontario. Trapeze designed and built an online hub in powerWISE.ca to galvanize visitors to power down at home. Creating a community to share tips and trade ideas, the site focuses on saving money, energy, and generating a dialogue about impacting environmental change right on the user's own doorstep. When visitors leave the site, they stay connected to the community -and remain engaged in conversation- by subscribing to RSS feeds, which provide regular updates and fresh insights.