A line of hygiene products for kids who are transitioning from the diaper stage and learning about self-reliance, Kandoo has proven to be a successful new product category for P & G. With Kidskandoo.com, Trapeze struck the right balance between providing information for parents, and ensuring brand visibility for kids. Maximizing our extensive experience in entertainment, and bringing in the talents of our animation studio, we cultivated a significant web-based presence that has vastly heightened awareness of the brand.