Shoppers Drug Mart wanted to further expand their digital presence this year by helping consumers find the right gifts online. The goal of the digital marketing program was to make Shoppers Drug Mart top of mind when considering a “gift giving” destination for Canadians this holiday season.
Ever wish you could hand pick your own prize? Trapeze and National Canadian retailer Shoppers Drug Mart made it happen by launching the "Only at Shoppers Fill It and Win It" contest microsite, complemented by an enriched Facebook contest tab. Daily winners receive an online basket they create themselves - filled with $100.00 worth of products exclusive to Shoppers and over 10,000 Shoppers Optimum Bonus Points.
