WHAT WE DO
And why we need a coffee machine
Trapeze solves complex problems for clients. We do it by developing and maintaining deep capabilities in our four key areas, and it’s all in-house. Outsourcing the hub of an effective marketing channel isn’t an option at Trapeze. We realize by investing in talented individuals who are on site, on call, and who effectively and efficiently collaborate to create integrated solutions, we're the best partner we can be.
STRATEGY
Trapeze helps to identify and prioritize the right mix of digital tactics to maximize a client's return on marketing investment.
We develop a deep understanding of our clients' business goals and marketing and then ensure that we couple that with insights into how target audiences are engaging across all channels. By pinpointing opportunities to add value to the customer experience, we then determine how to link that insight to the client's bottom line.
It comes together as a Digital Road map, a plan which prioritizes and sequences each initiative in the overall strategy. We also create a Dashboard, a report that focuses on the Key Performance metrics of the program, that allows the client team and Trapeze to monitor performance, identify opportunities to further optimize, and demonstrate efficacy to all stakeholders.
CREATIVE
As an umbrella term for Ideas, Usability, Copy and Design, Creative conceptualizes and puts in place unique solutions. It's a key component in Trapeze's thought leadership. The Creative team refuses to sequester themselves, having long recognized that cells work best for inmates and spreadsheets. Generating the best ideas requires something a little more- and the doors are all open at Trapeze. Creative has a symbiotic rapport with Technology and Strategy, all three offering up feats of criss-crossing inspiration. Marshalling the way to striking results, Creative ensures that those results are always entirely in sync with our clients' needs.
TECHNOLOGY
Trapeze's crack team of in-house developers is an essential element in keeping it all under one roof. As masters of programming, their aggregate skill set enables us to work with any system. Our application developers are at the vanguard of new technologies, actively designing and building advanced tools and processes. This gives us a kind of elastic sandbox in which to play. Our Technology team relentlessly pushes the boundaries, innovating and expanding the art of the possible, letting us boldly break ground for our clients.
EXECUTION
Having a great idea only matters if you can deliver it. Trapeze can deliver it on time and on budget. Project and Studio Managers, involved throughout the process, ensure the phone rings only when it needs too. And when it does, it's good news.