Seeing is Believing
Gevalia is a brand known for being anything but conventional when it comes to coffee, and with their newest product, the Café-Style Beverage, they sought to push the envelope even further...
Making the instore experience match the online
Shoppers Drug Mart is one of the most well-loved brands in Canada. So when they asked us to help revitalize their site by creating and developing an online experience that engaged users on a much deeper level, we knew we had a lot of exciting yet challenging work ahead of us...
How do you eat your KRAFT Peanut Butter?
It all started with an idea: people use KRAFT Peanut Butter in a lot of different ways. And we wanted to help people share and showcase the fancy, creative or outlandish creations they’ve made with KRAFT Peanut Butter. We wanted to encourage people's creativity and join everyone together by creating Canada’s largest menu of PB Creations.
So we put together an easy way for people to build their PB Creations. All they had to do was choose a base from a wide variety of options, pick their fave PB spread and add on some toppings. From there, they become part of the online PB menu, a part of history!
Hockey really does go on
In September 2012, the NHL lockout forced the cancellation of the popular Kraft Hockeyville Program. To fill the void left by this cancellation, Kraft approached Trapeze to help it develop an alternative program...
Finding your inner superpower with Revlon
To celebrate the launch of this summer’s hottest movie, The Amazing Spider-Man 2, Revlon introduced a limited edition 'Electric Chrome' collection supported by their brand ambassador, and the movie’s leading lady, Emma Stone.
In conjunction with this launch, we helped our Facebook fans find their very own inner Superpower which gave them a chance to win the entire collection, Cineplex movie passes or a trip to NYC for two! The program was highly successful in driving consumer desire for the limited edition line and saw over 8,000 sweepstakes entries.
A win-win with Shoppers
We helped create the “Fill it to Win It” Shoppers Drug Mart campaign in 2011, so when it came back in the Summer time, we had to make it bigger, better and brighter! So we helped Canadians gear up for Summer by recommending problem-solving products you can only buy at Shoppers through a quiz. Once they chose their products and filled their baskets, they could enter to win $100! It’s a really win-win for everyone. Users become educated about Only at Shoppers products through investigation and game play, and they’re rewarded in the end for doing so.
Get the look with Almay
Trapeze and Almay have been breaking digital ground for the past year. We launched the Almay Twitter and Facebook in 2013 and fostered and grew the community quickly. Almay is makeup made for sensitive skin, so our message was always clear. Show women they can still be playful with makeup and look pretty while still caring for their sensitivities...
Revlon Marchesa Beauty Tools
In the fall of 2013, the biggest buzz in beauty was Revlon’s partnership with fashion house, Marchesa. The two partnered on an exclusive line of Beauty Tools, slated to launch in early 2014. The announcement was accompanied by a limited edition line of nail appliqués. We tapped the Revlon Facebook community to launch the appliqués and give away 4,000 samples which generated tremendous buzz about both the products and the partnership.
Finding Our Way with Allstate
Trapeze leveraged the latest version of the Parlour Locator module, a part of our Parlour Digital Experience platform, and harnessed the power of Google Maps API to build the Agent Locator. It uses the latest geo-location technology to help the customer quickly find the right agent locations for them.
This new tool was built in HTML 5 and designed in Responsive Web, so the same platform can power a quality user experiences across multiple devices including - desktops, tablets and smart phones. See it in action here.
TASSIMO has been warming the hearts of Canadians for many years and those who love it, love it a lot. With their festive campaign, they wanted to spread the warmth across the country to make everyone’s holiday a little brighter...
Creating a beautiful experience with Shoppers
Trapeze partnered with Shoppers Drug Mart to better showcase the complete range of luxury beauty brands carried at beautyBOUTIQUE locations. The new portal helps to inspire discovery through easy, intuitive navigation and convey the feeling of a premium experience through a clean design. Although discovery and education are fundamental, driving customers to in-store is also essential. Since not all prestige brands are carried at all locations, a robust Store Locator was developed, allowing users to search for brands by location. View Site.
An Inspired Canadian Summer
As Canadians, the rich content section of CanadianTire.ca, Backyard Living, is extremely essential in helping us get the most out of the warmer seasons. The Backyard Living section was designed to provide the inspiration and tools for Canadians to create their ideal outdoor space.
With tips and advice on BBQs, patio décor, and lawn and garden maintenance, the section is an easily navigated resource that serves up the ideas and products essential to celebrate summer outside.
Krafting a friendly competition
For Kraft’s Celebration Tour, a nationwide program where a $25,000 grant is up for grabs for local sports organizations, we developed a fully immersive content hub where users could upload video content when submitting their town, vote, and watch live streaming of the tour.
The site creates a story-like experience for the user allowing them to follow a particular community from inception into the contest to voting to daily matchups against other time. By the end of the tour we had received over 3,000,000 votes cast.
What’s your favourite Position…for Peace?
In January of 2014, AXE launched a new variety of body spray, Peace. To amplify the launch, a campaign called Pose for Peace was introduced through social channels. This campaign encouraged guys to upload a photo where they created a peace sign with a girl, using only their bodies.
To further this campaign, we created a series of eight Instagram videos outlining different positions, creating a sort of Kama Sutra for World Peace. Each video presented a fun, cheeky position to inspire guys to create one of their own and upload it to Instagram. All submissions we’re met with a $1 donation towards Peace One Day.
Brewing up some good with Maxwell House
Maxwell House wanted to raise the optimism levels in Canada, so we built a site, Brewsomegood.ca, that would provide a top-up for those feeling a little glass half empty. The long scroll design visually represents Maxwell House’s tagline – A Bottomless Can of Optimism. Uplifting videos, stories, photographs, and an optimism Top 10 make it a one-stop shop for users looking for a pick-me-up.
Going mobile with Bonefish
Trapeze developed an advanced mobile site for restaurant chain Bonefish Grill so users could get the full experience right from their handheld device. The HTML 5 mobile site was designed for all modern generation smart-phones and Trapeze’s Device Detection Framework ensured the right version of the site is served to the right user. Our Geo-targeting platform ensured users were automatically presented with information from their closest location.
Continuing the TASSIMO story online
The TASSIMO brand was quickly becoming more about lifestyle and less about just brewing coffee. So we re-designed the site with the goal of better connecting the innovation behind TASSIMO, with the brand’s passion for coffee and a sophisticated e-commerce experience.
The site has a clean design and is fully integrated and effortlessly responsive. Consumers are able to explore top brands, discover the line up of brewers and find a local retailer, or learn more about the beverage varieties and purchase their favourite coffee, tea or latté with a few easy clicks. View site.
Interacting with Automotive
We approached Land Rover and Jaguar, with some innovative ideas about increasing the number of consumers who include Land Rover and Jaguar in their consideration set for new vehicle purchases.
We developed an advanced interactive kiosks experience for auto shows that acted as an initial touch point with consumers. The kiosks collected data in near real-time, starting a conversation between Land Rover or Jaguar and prospective consumers.
The results were striking and it became the most successful customer acquisition program in both Land Rover’s and Jaguar's history.
For the Love of Cars
We launched the new official website for Mitsubishi Canada at www.mitsubishi-motors.ca. Designed to satisfy the car buff’s craving for rich visuals and detailed specs, at the individual car level, it also fully integrates social media streams for a comprehensive user experience that helps inform and inspire. The site was developed on our Parlour digital experience platform. A meeting of heart and mind has never been truer. View video.
Looking to the Future With Mead Johnson
Trapeze was hired by Mead Johnson Nutrition (MJN), a global leader in pediatric nutrition to upgrade their corporate site and healthcare professional sites into a modern open source platform, that could be tailored to local market needs, as well as making these sites responsive. We had to seamlessly integrate the MJN enterprise platforms.
How Enviromentally Friendly Are You?
The i-MiEV EV Aptitude Test served as a fun, informative digital engagement tool for consumers to learn about i-MiEV’s innovative technology, while testing their general knowledge about environmental sustainability. The new Mitsubishi i-MiEV features a larger body and an advanced airbag system. The controls can detect a passengers’ seating position and adjusts tire pressure to conform to North American safety requirements. The aptitude test was also available on iPads and mobile devices.
Shopping for Romance
eHarlequin.com is the online home to one of one of the world's leading publishers of books for women. The ask was to develop and deliver a world-class e-commerce site for an enormous fan base to explore and access a huge breadth of content. Not only can users buy, read and download books online - easily navigating their way to favourite authors and imprints - they can also join an active community for like-minded romance enthusiasts.
Improving Acquisition for Canadian Tire
To design and execute an acquisition campaign for CTFS’ Options MasterCard, we combined with smart search and produced very positive results – and fast. We completely overhauled the landing page and created dynamic video content to better articulate the card’s benefits to consumers. 3rd party ad placement drove traffic onsite. We also put in place a search optimization strategy that resulted in the highest ever application rates – 50% higher than even the pre-existing top score. View the video here.
Revealing the secrets behind the TASSIMO barcode
The TASSIMO brewer is one of the smartest brewers on the market. But not everyone knows how the barcode technology works. We wanted the consumers to discover what’s really behind the TASSIMO barcode.
The only way to get people to continue their love affair with TASSIMO was to romance them, to tell them a story. We started in a small town in Sweden, travelled to the UK and Paris, France and met people as passionate about coffee as we are.
These stories help build on the legacy of TASSIMO and set forward the vision we have for the brand in the future. View the stories here.
Bringing Shel's Vision to the World
Harper Collins was looking to redesign, develop, and launch an update of Shelsilverstein.com in order to meet current web development standards and create a more intuitive and robust interactive experience for children as well as for adult fans. We designed the site to be simple but true to his style and art. Colours were used sparingly and animated rollovers in the navigation added life to the page.
Overall, the site design improved the user’s experience and also added a more lively and enjoyable air to a site that mirrors Shel Silverstein’s energy, imagination, and art. View Site
Creating an Online Home for Carrabbas
We created a new online experience that captures the essence of the Carrabbas restaurant experience.
With the homepage, we wanted to focus on the core values of honest cooking inspired by the fresh ingredients of Italy and showcase the wide array of traditional Italian tastes and flavours.
We also wanted to draw attention to the wholesome family friendly environment and the open kitchen that delivers freshness, authenticity and simplicity. The new designs have helped the brand transition into a modern Italian theme that is stylishly casual, warm and inclusive.
Gevalia Foam at Home
Shoppers Drug Mart
Peanut Butter Creations
Kraft Hockey Goes On
Fill It To Win It
Shoppers Drug Mart
Get the Look
Revlon Marchesa Beauty Tools
Allstate Agent Locator
Shoppers Drug Mart
Canadian Tire Backyard Living
Kraft Celebration Tour
Axe Canada Pose For Peace Campaign
Brew Some Good
Mobile and Site Redesign
Jaguar and Land Rover Kiosks
Mitsubishi Motors Redesign
Mead Johnson Site Integration
Mitsubishi i-MiEV Test
CTFS Options Mastercard
Canadian Tire Financial Services
Behind the TASSIMO barcode
Shel Silverstein Site Redesign
Carrabba's Site Creation